In the beauty world, this is definitely a huge coup.
Lancôme has just signed Julia Roberts as a “global ambassadress.”
No matter what you think of her movies of late, there is no doubt about the bankability of Ms. Roberts. And we are well aware of how desperately every cosmetics brand on the planet has pursued her for many, many years. We can never be sure how many foreign campaigns she’s done, but kudos to Lancôme for finally getting her to go domestic.
According to WWD, her role is not yet defined. But international president Yousef Nabi says, “Her exceptional talent, her radiance and her strong commitments perfectly echo Lancôme’s values. We are convinced she will embody the brand in the most sublime way possible.”
No disagreement here. Julia represents all sorts of classy beauty and so does Lancôme (at least to me, and I don’t think I’m alone).
But I love that the WWD article brings up the issue of how much money she’s making for this contract. I mean, she could have done a deal this big years ago for gabillions of dollars. And I can’t imagine a situation where Julia and her children aren’t set for life.
So instead of being jaded and bitter, I’m going to go with my thinking that they’re going to do some great things with the company and the creative and that there’s a philanthropical plan in place.
So, bring it Julia & Lancôme. Let us see your best.