Mediaite Launches Style Site

Apparently the internet doesn't have enough fashion and beauty sites just yet. Mediaite (the media-focused blog aggregator launched by Dan Abrams this
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Apparently the internet doesn't have enough fashion and beauty sites just yet. Mediaite (the media-focused blog aggregator launched by Dan Abrams this

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Apparently the internet doesn't have enough fashion and beauty sites just yet. Mediaite (the media-focused blog aggregator launched by Dan Abrams this summer) is set to launch Styleite early next year. I will fully admit to being a person who works in media that is also obsessed with reading about media (purportedly making me Mediaite's target) and though the site hasn't quite made it into my regular rotation, I can totally appreciate their angle on coverage. I'm less inclined to see what they'll be able to offer style-wise, and I say this truly objectively, not because I also happen to co-edit a fashion site. In the announcement from Abrams this morning, it says, "Styleite will be a fashion and beauty site with significant user-generated content and, eventually, integrated e-commerce. It will combine news about the runway world of classic haute couture with the happenings of the up-and-coming street-style community."

Okaaaay, nothing new there and to be honest, seemingly worded by people not inside the industry--the opposite of the way they cover media. The site is certainly less than aesthetically pleasing which is also not the best idea when writing about style. I guess I'm just not sure where they're hoping to go with this. And perhaps I'm being sensitive but I hate that they might think fashion and beauty news is so easy to just throw onto the site. The other two announced launches (focused on geek culture and sports) definitely seem much more well-thought out and appropriate. But maybe that's just me. Do you guys read Mediaite? Do we need another style aggregator or e-commerce venue? (And no, the picture is random but I like it and it's way cooler than a Mediaite screenshot. Trust.)