Fashionista

How to Make It in Fashion: June 21, Dream Hotel Downtown, New York

Nick & Gareth Roll with Mercedes



nick knight gareth pugh mercedes ad.jpgNick Knight is really never at a loss for cool projects, is he?
The enterprising photographer, whose ShowStudio is seriously keeping the rest of fashion on its toes, has now teamed up with Mercedes-Benz and Gareth Pugh for a new ad, according to WWD.
Knight shot the ads featuring Mercedes latest sports coupe and was given fairly free reign by the company. He got Gareth to create black patent leather leggings, corset and a shoulder piece for Julia Stegner to wear. The result is very badass superhero.
Mercedes’ aim was apparently a campaign with a “highly modern visual language.” Mission accomplished, people. Look for the ad in German Vogue and Elle, along with a smattering of US mags in January.



Comments