This morning on Twitter, Marc Jacobs muse Bryanboy revealed that he’s about to appear in an advertising campaign.
Of course, we’re most curious about who he’s partnering with. Will it be a major fashion house? Doubtful. Probably something less linear, such as Hewlett Packard–which has collaborated with Vivienne Tam–or Polaroid, who currently works with Lady Gaga.
Regardless of where he lands, this is yet another piece of evidence suggesting fashion bloggers can morph into full-fledged celebrities from flashes in the pan. Tavi’s Rodarte for Target spot was obviously the first indication. (Perez Hilton doesn’t count in this conversation–he began his career writing about celebrities, so it makes sense that he’s become one.)
Traditional journalists would likely balk at starring in an advertising campaign. And even if they did want to do it, their employer would prohibit it.
Some might argue that this give bloggers yet another advantage over old school media. Not only can they promote their personal brand as much as they’d like, they can also get paid for it.
Update: We talked to Bryan and you were right–we were wrong! Bryan got a major advertising deal for his site. He won’t be starring in an advertising campaign. But it is an interesting thought to ponder….