Counterfeit Studies

According to a professor at MIT, forty percent of people who buy fake goods - whether bags, sunglasses or clothes - eventually buy the real thing. Ren
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According to a professor at MIT, forty percent of people who buy fake goods - whether bags, sunglasses or clothes - eventually buy the real thing. Ren
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According to a professor at MIT, forty percent of people who buy fake goods - whether bags, sunglasses or clothes - eventually buy the real thing. Renee Gosline's researching the effects of counterfeit product, without cooperation from a single luxury house, and study after study shows that those who end up with a fake get fed up with its flaws, realize it's not a substitution for an actual lambskin Chanel and will, almost half of the time, cough up the money for the real thing. One of the studies Gosline's conducted involves posing both real and fake bags on a black background and again in their natural habitat; she finds that most of the time people can differentiate between real and fake based on the accompanying outfit. Apparently, there's even a Facebook group called, "Darling I Can Tell by the Rest of Your Outfit Your Louis Vuitton is Fake." If most people can spot a fake and its owner will eventually splurge on the real thing anyway, than buying one's even sillier than we thought.