Emma Watson: Icon-ette

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It's common knowledge that we have a serious girl crush on Emma Watson. The new S/S 2010 Burberry campaign (her second) only makes us love her more. The purple trench she's wearing in this shot was one of our favorites from the moment we saw it. And we love that Christopher Bailey and Mario Testino included her adorable brother Alex in the mix of (equally adorable) Brit boys in the campaign. (George Craig is another new favorite--loving the foppish hair.) See more of the campaign and a behind the scenes video where Chris Bailey talks about the iconic Burberry pieces he wanted scattered throughout and Emma charms us all yet again.