We’re guessing you’ve noticed, but there’s a bit of an American obsession with Paris-based designers right now. With Zadig & Voltaire setting up shop in the meatpacking district last year, Isabel Marant’s imminent arrival in SoHo and April 77 jeans a must-wear for fashion types, it seems like Francophilia is so much cooler than Anglophilia these days.
We’ve rounded up five favorite French labels that are sure to dominate in U.S. stores over the next few years. Some of these may already be favorites of yours, which means you probably have that certain je ne sais quoi we’re all seeking.
Available at boutiques like Thistle & Clover in Brooklyn and Shopbop, IRO pumps up casual separates with subtle beading, shaggy knits and bohemian fringe. Current fans include Rihanna and Jessica Alba.
Beloved by fashion insiders, Marant’s marl sweatpants, studded boots and wooly jackets have become so ubiquitous over the last year that the Wall Street Journal even wrote a story about her. While her price point is still a bit high for most, expect to see those willing to drop $200 or more on a pair of leggings flock to her SoHo store when it opens this spring. We also see her look doing well in Los Angeles and San Francisco.
Zadig & Voltaire
When I first stepped into Zadig’s meatpacking district shop, it reminded me of a hipper version of Abercrombie & Fitch. It had that youthful attitude, minus the irrelevance factor. Go here for leather bombers, utility jackets and a bit of sparkle.
Last time we were in Paris we couldn’t escape American Vintage, a French label launched in 2005. The collection is mostly very thin cotton, wool and cashmere t-shirts, and they look as amazing tucked into a pencil skirt as they do thrown over a pair of boyfriend jeans. Revolve Clothing and Smith + Butler both stock the line.
With a focus on denim and music–the brand includes a record label as well–you’d except April 77 to be dark in an All Saints kind of way. Instead, its knitwear is a rainbow of Navajo-inspired prints and bright plaids. You can currently find it at Gargyle.