Gucci Partners With Christie's: A Step Toward Better Control of Its Secondary Market

Today marks the launch of "Gucci Collector: Presented by Christie’s," the first Gucci-certified online destination for appraising vintage Gucci produc
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Today marks the launch of "Gucci Collector: Presented by Christie’s," the first Gucci-certified online destination for appraising vintage Gucci produc
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Today marks the launch of "Gucci Collector: Presented by Christie’s," the first Gucci-certified online destination for appraising vintage Gucci products. The micro-site, which lives on the Christie's auction house Web site, gives owners of vintage Gucci handbags and luggage the chance to have their items appraised by Patricia Frost, Christie's Director of Fashion and Textiles. After she's done her magic, Frost or someone from her team then lets the collector know--via email or phone--whether or not the piece is suitable for an upcoming Christie's vintage sale. The team is also looking for pieces that might be appropriate for the future Gucci Museum in Florence, set to open in 2011. While it might be fun for collectors to find out how much their beloved Gucci monogram pocketbooks and suitcases are really worth, there's something much more significant going on here. Gucci is taking control, step by step, of its secondary market. While other luxury brands whine about their pieces being sold on eBay, Gucci is doing something about it. The current program only benefits current owners, but don't be surprised if you see a vintage section on the Gucci e-commerce site sooner than later. Think about it: Who wouldn't prefer buying a refurbished item straight from the source rather than a riskier secondary retailer?