We are just so sick of celebrity fashion lines.
Unreasonably famous person Jessica Simpson is planning to launch a new jeanswear line under her own name in partnership with Jones Apparel Group, which also owns brands like Jones New York, Nine West and Anne Klein.
The new collection features everything a Jessica Simpson girl could want, from jeggings to flares to skinnies and will be available in 700 stores come fall. It harks back to Simpson’s first attempt at denim and apparel, which was shuttered after then-owner JS Brand Management claimed that Simpson failed to promote the label. This time around, she seems keen on making it work, telling WWD: “I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand — a jean that becomes a girl’s best friend, that everyday go-to pair.”
Business-wise, it makes sense that Jones was willing to partially back this venture. Simpson’s handbag and shoe collection is a big hit, generating $400 million in sales in 2009. It has even received quite a bit of attention from the mainstream fashion press, including publications like InStyle and People StyleWatch.
However, it doesn’t muffle the fact that there are hundreds of super-talented designers out there struggling to stay afloat, while a has-been reality TV star continues to hoard the style spotlight.