Last night, the fashion press was alerted that one of Lady Gaga's latest get-ups was fashioned out of Kymaro body shapers. Everyone from the LA Times to the Huffington Post ate it up, running stories declaring Gaga an equal opportunity dresser. The "As Seen on TV" full body girdle promises to take ten pounds off a paunchy figure. Pretty sexy, right? In all honestly, we didn't believe this for a second. While Gaga's ensemble does somewhat resemble the nip-and-tuck contraption, it seems odd that her costumers wouldn't use a better quality fabric. According to the barrage of complaints we found regarding Kymaro online, it doesn't sound like the girdle can smooth anything, let alone be used in a bondage costume. So we did some digging.
First, we called publicity firm 5WPR to see what the real deal was. A rep explained that is was only a rumor, reported to the firm sometime last week. Then, we went right to someone close to Gaga. That person says that they've never heard of the company and there's no way Kymaro was used in one of the star's stage looks. Sorry to ruin the fun. It was a pretty entertaining lie. Here's the pitch in its entirety: Hi Lauren! Here's a rather odd item for you… Just got a tip from the Kymaro company, a brand-name synonymous with infomercials, and apparently their bandage-color girdle is the actual costume for Lady Gaga & dancers during the “Bad Romance” number at recent performances. Contrary to Gaga’s outrageous couture runway “get-ups”, the Kymaro Body Shaper is as mass-market as it gets. No, Alexander McQueen didn’t do a signature line or anything, these are “As Seen On TV” full-body girdles that retail for $39.99 at Bed, Bath & Beyond (no joke…). PLEASE check out the infomercial: YouTube:http://www.youtube.com/watch?v=dNqAa9Sbddg&feature=related Let me know if you need images or more information. Best, 5WPR