News

Prada Sells Shoes, Not Shares

Tuesday, Jan 5, 2010 / 9:43 AM

bestest prada ad .jpgIn spite of our own love for studded gladiator platforms and crushed velvet leopard dresses, Prada’s fallen pretty deep into debt, $1.5 billion worth of debt.
And so it follows, naturally, that rumors would swirl about Miuccia’s plans to sell a stake in her brand. They’ve swirled for years actually, and just last week The New York Daily News hinted that Richemont, the Switzerland-based luxury goods group that owns Montblanc and Cartier, was about to buy a third of the company.


But both Richemont, and a Prada spokesperson deny the rumors. “The company categorically denies the sale of a stake to Richemont. There are no negotiations in existence,” said the latter.
If the sale had gone through, Richemont, the second largest luxury group in the world, would become a worthy rival of LVMH.


Fashionista in your inbox

Subscribe to our free email newsletter and get the best fashion, style, and beauty news and tips.

Most Popular Stories

Comments [6]

How would The Daily News obtain that type of information? Odd.

I have been hearing the rumours swirling around about this for a while now. I understand fashion and not finance so can someone please explain how $1.5 BILLION debt happens to such a long standing successful company? Don’t the fragrances or SOMETHING bail them out a bit? I just can’t get my head around $1.5 BILLION!
http://layersandswathes.wordpress.com

for #2: $1.5 billion comes from rapid expansion during the recent economic booms. specifically opening tons of retail stores (where you get locked into long leases) and trying to acquire a ton of brands to compete with lvmh and gucci group. a public company sells stock to raise money for expansion. prada is not public so they sold debt.

guest #3 could you please explain our current financial crisis? i’m lost.

so THAT’S why I got the low wader boots for fall ’09 at DSW for $299… before sales began. It’s all making sense now!

Fashion keep shocking me. Seriously 1,5 Billon ?? Holy F*ck thats a lot of cash.