Pringle of Scotland has big plans for London Fashion Week.
Last season’s show was accompanied by a Ryan McGinley directed film featuring Tilda Swinton and this year they’re teaming up with London’s Serpentine Gallery on a series of projects,
Pringle’s CEO and the Serpentine’s director will reveal the group of artists they’ve chosen to design a handful of work based off the former’s iconic argyle pattern and/or twin sets. The collection, called 195 Collaborations in honor of Pringle’s 195th Anniversary, will launch in February with retail pop ups and events throughout Fashion Week.