photo courtesy jak&jilThe more articles we read about the fashion industry accepting bloggers, the more notes and invitations we get like this: Exclusive Blogger Preview! Come take a sneak peek at ______'s Summer 2010 Collection before anyone else! Bloggers who attend will receive a special gift and those who post coverage from the event will be entered in a mystery gift card drawing where you can win up to $500 at _____! Please Note: All bloggers must post coverage from our event to their blog within 24 hours in order to be eligible. We appreciate the sentiment, but no thank you. Sure, it's condescending to speak to online writers and bloggers as though they're second class citizens, but it's worse to assume we don't get it. There aren't separate realms for online editors and print editors, we co-exist at the same shows, the same parties (at least in New York City) and some of us are real life friends which means we know we're not the first to see anything. However, we're more than often the first to share with the public - especially when it comes to new products, new collections, etc. Which means the company who sent out the above invite, and the few who continue to differentiate between online and print in this specific way, need a new game plan.
photo courtesy jak&jilThe more articles we read about the fashion industry accepting bloggers, the more notes and invitations we get like this: Exclus