Ashley and Mary-Kate Olsen’s The Row has kept a rather low profile since launching in 2006.
The luxury line sits atop the mini-empire that includes Elizabeth and James and Olsenboye and it was, at the start, exclusively available at Barneys.
But the twins are following in the footsteps of recent online converts Alexander Wang and Proenza Schouler – they launched their own website yesterday, TheRow.com.
It offers lookbooks of both men’s and women’s collections through Pre-Fall 2010, a news section (promising a behind the scenes look at next month’s NYFW presentation), a mission statement and soon, a shop feature. The simple design is set against varying fabrics, draped like a $300 t-shirt should be.
Is it too soon to declare 2010 the year of the Olsen?
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Not terribly impressive. Looks like Rad by Rad Hourani and Acne with a smattering of Hope thrown in for good measure. Not terribly original, but hopefully very nicely made.
FINALLY! Been waiting years for this!
http://bethostylista.wordpress.com
the site is beautiful! so cool.
The site is beautiful. The men’s spring summer 2010 is nothing to write home about. Overall a good experience.
I agree grayson, but I hear the new row mens stuff is a lot stronger – that was their first stab I believe.
looking forward to seeing that.
just checked out Designed Memory who did their site and apparently collaborated with them on the whole thing – such awesome work! they do everyones sites..
Every year should be year of the olsens! I love them! http://meggasus.blogspot.com/
the clothes are not completely innovative, but from the profile of The Row in Vogue earlier this year, it seems like it is a quality line focused on well-tailored and well-designed blazers, etc. And the website, I thought, was amazingly well done and completely in line with the aesthetic of the line, and focus on fabric texture and cut.
http://www.stylaholic.com/Stylaholic/Blog/Blog.html
I found a really great review on The Row on a blog called modernjap.com… it shows pictures and talks about each collection, check i out!!!!
It’s still not open.
And damn that website is slow. As I do really appreciate a brake for flash abusing websites this one is just so slow.
the website isnt slow for me, it opens quickly – I think they wanted it to move slowly as part of the feeling and design – seems on purpose to me
ashley said the row’s customers are mostly 50+ age women. i wonder if that’s the reason why ashley dresses so old to cater them.