jimmy choo 247.jpgThis morning, Tommy Ton tweeted, “Is it me or does the jimmy choo 24:7 campaign look a lot like…ahem…you know what i mean :S.”
Yes, it does look just like the images Tommy shoots for his blog, Jak & Jil, and as of last season, Style.com.
They’re simple, vibrant snaps of women’s shoes – spectacular shoes – on the feet of Anna Dello Russo, Emmanuelle Alt, Kate Lanphear and co. So Jimmy Choo copped his style and put some chic, not famous women in their own (kind of boring) shoes and had someone take snapshots against cobblestones. That sucks.
Like when American Apparel shoots everything a la Terry Richardson and half the “street-style bloggers” out there try to shoot like Scott Schuman.
Though really, is there anything one can do other than call them (being the Jimmy Choo or the AA or the generally more powerful copier) out and embarrass them?


Fashionista in your inbox

Subscribe to our free email newsletter and get the best fashion, style, and beauty news and tips.

Most Popular Stories

Comments [16]

hm..i guess that’s what happens when you’re known for something that’s not that original in the first place

Jimmy Choo is an icon, Tommy not so much.
Anyway it is not original and it is not like his images are copyrighted..
http://bethostylista.wordpress.com

if they wanted that look they should have hired tommy, in my opinion. he is such a beloved photographer that it would be a win win for both parties

I’m sorry, taking photos of women’s feet is copyrighted? I must have missed that memo. Seriously, fashion people moaning about copying never ceases to amaze me. 99 per cent of what’s out there is a very close regurgitation of something that’s already been. Fashion (and art) is about building on the work of others, deal with it and stop whining.

Jimmy Choo the man is indeed an icon, however, he didn’t design any of the Choo shoes in the ad (or any “Jimmy Choo” branded shoes of the last several years for that matter). I wish there were an easier way to talk about Jimmy Choo the BRAND without besmirching the name of the actual Mr. Choo, who has no affiliation with the company that bears his name.
If Fashionista or Mr. Ton calls anyone out for shameless idea jacking, it should probably be that wenchilada Tamara Mellon. Mr. Choo is completely innocent and damn, the man has suffered enough!

i disagree, beth. while photographing shoes in general may not be an original concept to some, tommy has been able to capture the excitement of dressing and his photographs are good photographs. his famous fashion subjects seem to love him. he has found a niche for himself.

anyone know who shot the ad? it may not have been up to the photographer as to how the shot was cropped, regardless……so much goes into shoots one really never knows…

Christian Slater shot the ad while he was drunk.
Tamara has always been a daddy’s girl and still behaves like one. Whatever she wants, she gets.

I think they definitely copped his style, but what can you do? He should just take it as a compliment I guess. I’d be more upset about my style of photography being attached to that brand. Jimmy Choos are tacky.
http://loublog.tumblr.com/

Grammy, do you have your Google analytics installed correctly? I looked at the activities window and it looks like it’s missing the main URL.

So Jimmy Choo copied a photographic style that wasn’t that original to begin with? I’m a fellow photog but find it kind of hard to care. Tommy is amazing, but I like his work for the subject matter, not the photo “style”.

Well another example of a fashion diva’s EGO FULL BLOWN out of control.

I’m not really sure that it follows to talk about street-style bloggers trying to shoot like Scott Schuman. In most cases I feel like their efforts are a compliment more than anything. As a reader, I appreciate the growing amount of street-style blogs, particularly the more localized ones, even if The Sartorialist remains my favorite. And with all things, the good ones will last and the rest won’t.

I think they should have hired Tommy Ton. For those long standing Jimmy Choo fans, they probably wouldn’t know the difference or care. But someone like me, who loves browsing Jak and Jil would feel very pleased with their decision to embrace the blogging world and support a young photographer. Keeping your brand timelessly cool is all about breathing new life into it.

I’m obviously very clueless with computer stuff Rashomon; I copied and pasted the url from my site instead of just typing in the www. – should that work do you think?
P.S Love that you’re calling me Grammy.

rashomon is the blog guru