It first reared its ugly head at Cushnie et Ochs and Jen Kao. Then, on Saturday, it was like having a bad song stuck in my head when it appeared first at Prabal Gurung, then Alexander Wang, followed by Elise Overland, and finally Altuzarra. Sunday, at 8pm, plaid velvet bloomers popped up on Peter Jensen‘s impromptu runway and yesterday morning, I was looking at velvet at Zac Posen before I’d had coffee. Then, while at the blissfully velvet-free Halston presentation, I get an email from Kate and a text from Lauren both essentially saying, “Alexa for Madewell‘s your dream wardrobe, minus the velvet.”
So it was with great trepidation that I made my way to Marc Jacobs last night. When velvet did emerge my internal monologue went something like this, “That’s gorgeous. Wait. No. It can’t be. Is that? Velvet. Oh god. But, I kind of like it. I hate velvet, but I like this velvet. Do I?”
Kate says, “They must go to Mood, one at a time, and the salesperson whispers to one, ‘Hey, Marc bought velvet,’ and to the next, ‘Hey, Alex bought loads of velvet,’ and to another, ‘Listen, everyone major’s doing velvet.’”
But what’s wrong with velvet you ask? I think it’s unflattering, it looks cheap–and I don’t mean inexpensive. It’s also difficult; it often looks smushed, crushed, or like it needs to be patted down. I can’t imagine it holding up well, and what a disaster if you’re caught in the rain. Plus it’s so little girl-like, and not in a cute way. And when this trend, the one major trend we’ve seen so far, makes its way into Urban Outfitters, Zara, and Topshop, it’s going to look disastrous.
Lauren finds my passionate dislike for the fabric hysterical, and WhoWhatWear tweets, “Don’t ask for whom the velvet bell tolls, it tolls for thee!” So some actually love it, and I’m sure, come fall, I’ll spot some impossibly cool girl wearing it perfectly.
But I’m keeping my fingers crossed that the trend ends when New York Fashion Week comes to a close on Thursday, if not sooner.