Alexa Chung is Fun. And So Are Her Clothes For Madewell!

Yesterday afternoon was a whirlwind. First, I popped by Chris Benz (more on that later) before participating in a panel discussion with ton of amazin
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Yesterday afternoon was a whirlwind. First, I popped by Chris Benz (more on that later) before participating in a panel discussion with ton of amazin
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Yesterday afternoon was a whirlwind.

First, I popped by Chris Benz (more on that later) before participating in a panel discussion with ton of amazing people--Britt, Bryan Boy, Tavi, Susie Lau, Phil the Street Peeper--at the Independent Fashion Bloggers conference. Then I scooted over to the Bowery Hotel. There, a party/presentation celebrating Alexa Chung for Madewell was in full swing.

After nearly tripping over my Acne booties in the middle of street, I said hello to my friend Bea--we met as interns at a magazine in Boston almost a decade ago!--admired her cute Chanel pouch, and then worked my way into the presentation room, where models were perched on tiny stages, wearing clothes that screamed "Alexa Chung!"

The pieces also happened to be fresh, easy and perfect for anyone aged 12 to 42. (And maybe even some very svelte grandmas.) My favorite pieces were--don't hate me, Britt--a rust velvet dress with a Peter Pan collar, a polka dot tea dress and a charming pair of peg leg jeans that revealed a polka-dotted lining when rolled up a bit.

But really, I liked it all. And I think the collection bodes well for Madewell, which is one of the best "spin-off" brands I've ever encountered. (For those of you who don't have a Madewell in your town, it's a more more relaxed, youthful take on J.Crew's aesthetic. And yes, it's owned by the same company.) While most celebrity lines feel forced, this one is a natural fit. Alexa herself looked so at ease in the clothes. It was obvious this collaboration isn't just a publicity stunt.

With that final observation, I took one last swig of my Champagne and headed home. Kell on Earth, I wouldn't miss you for any fashion week! (Well, maybe for Paris....)