In the busyness of Friday we missed Cynthia Rowley’s proper runway show, but I was sure to head up to the Gagosian Shop on the Upper East Side to see her collaboration with the gallery.
For the night presentation Cynthia had a couple of runway looks photographed and those photographs superimposed on white shift dresses to create 2D versions of her FW10 collection. The resulting looks were incredibly cool and a fraction of the runway collection’s cost at $325.
Faster, quicker, less expensive, Rowley understands the growing immediacy and democratization of fashion.
Gagosian was also selling Rowley’s runway looks printed on white fabric to be sewn together at the wearers discretion for only $280.
My favorite item in the collaboration are labels that read “Cynthia Rowley for GAGOSIAN, made expressly for __________” that are sold packaged with a tiny sewing kit, allowing the buyer to make any item a Rowley for Gagosian collaboration. At $150, Pop Art has never been so fashionable or accessible.
These types of collaborations are a dime a dozen nowadays, but the logic of mass production, wide distribution, and the Warholian practice of taking a popular item and recreating it as your own makes Rowley’s work seem more art than fashion. Rowley’s dresses looked perfectly at home in the Gagosian store between Tim Sachs and Richard Prince.