Fashionista

How to Make It in Fashion: June 21, Dream Hotel Downtown, New York
Fall 2010 New York

Exclusive: Y-3 Plans A Crazy Laser Show For Sunday



Y-3 is already known for its attention-grabbing runway shows. Last season, there was a footie game with designer Yohji Yamamoto and French soccer icon Zinedine Zidane. For Fall/Winter 2009, there were ice walls inside Pier 40, and before that, a backdrop of waterfalls cascading from the High Line.

But this year promises to be even more thrilling. Our tipster, who is working on the show, told us this: “I literally walked into [the Park Avenue Armory] and stood there with my mouth open.”

What could be so heart-stopping? Well, our source says that Y-3 is working with London-based firm United Visual Artists, which has produced installations and shows for everyone from U2 to Prada to T magazine. While we don’t have too many details, we do know this:

–The show will incorporate futuristic laser technology.
–There is some sort of smoke/dry ice/something like that involved, so expect a hazy runway.

They’ve been working on the concept for several months, which suggests that it should be good stuff. We’ll keep you updated.


Published on Friday, February 12th, 2010 at 11:10 PM

Tags:


Comments