It’s never lacked buzz, or excitement, or youth, but over the past two years it has finally attracted the attention it deserves. Fashionista attended its first London Fashion Week three years ago, when American press took up a bench. Now they have a whole section.
Kate Lanphear, Elle‘s style director, has been covering London, and championing its designers for years: “I think originally it started with having spent so much time in Australia, and once you start coming to the shows here– the thing about London for me, and why I’m so committed to it, is because while sometimes the kids who are designing here may not have the money to execute things in a way that we see in other markets, the ideas are here. I see more original refreshing ideas in London than I see in any other place. I mean things that really make me think about fashion, and I don’t see that anywhere else–not with the same consistency and volume, these new ideas about clothes.”
Another editor remembered her first London Fashion Week show, “I think I ended up in the basement kitchen of a hotel, and Hamish Bowles was there, and the designer sent out like orange duvets. And it was crazy, but it was cool, and London’s so totally unpredictable that you can’t help but love it.”
So out of everyone presenting new idea’s who’s Kate’s favorite? She confesses to crying at Meadham Kirchoff’s debut show, but, “obviously Christopher Kane–the people who are strong here, are really, really strong.”