On February 25, MAC is launching what one might call high-def makeup for the masses. It's called Tabloid, natch.
A friend of mine who writes about television--and is on TV quite a bit herself--has been waxing on about how high-definition makeup is the future of the beauty industry for years. While companies like MAC have created high-def collections in the past, they've always been marketed to makeup artists, not regular people.
Tabloid is different. First off, the packaging is cute and clever, in old-school comic book typography and bright, beautiful colors.
What's more, unlike many other high-def collections, it doesn't require you to use a funny airbrushing tool to spray it on. But the Prep and Prime Line Filler should help your traditional foundation look more smooth anyways.
And finally--and maybe most importantly for some--the colors are saturated and on-trend. There's a true red long-wear lipstick called Lasting Lust, a shimmering plum color--also for the lips--called Night Plum, and for the eyes, a new mascara in chocolate brown that promises to increase the fullness of your lashes by 112%. (Yes, a very random number, but maybe that makes it more likely to be accurate?)
Several of the MAC makeup artists at fashion week will be trying out the new Tabloid collection on models backstage. We were lucky to get a stash of the stuff to test-drive. Whether or not it makes us feel camera-ready remains to be seen.... We'll keep you updated.