Beauty

MAC’s Tabloid Collection Means that We Can All Look Airbrushed

By Lauren Sherman Tuesday, Feb 9, 2010 / 4:39 PM GMT -4

MAC-Tabloid-Collection.jpgOn February 25, MAC is launching what one might call high-def makeup for the masses. It’s called Tabloid, natch.

A friend of mine who writes about television–and is on TV quite a bit herself–has been waxing on about how high-definition makeup is the future of the beauty industry for years. While companies like MAC have created high-def collections in the past, they’ve always been marketed to makeup artists, not regular people.


Tabloid is different. First off, the packaging is cute and clever, in old-school comic book typography and bright, beautiful colors.

What’s more, unlike many other high-def collections, it doesn’t require you to use a funny airbrushing tool to spray it on. But the Prep and Prime Line Filler should help your traditional foundation look more smooth anyways.

And finally–and maybe most importantly for some–the colors are saturated and on-trend. There’s a true red long-wear lipstick called Lasting Lust, a shimmering plum color–also for the lips–called Night Plum, and for the eyes, a new mascara in chocolate brown that promises to increase the fullness of your lashes by 112%. (Yes, a very random number, but maybe that makes it more likely to be accurate?)

Several of the MAC makeup artists at fashion week will be trying out the new Tabloid collection on models backstage. We were lucky to get a stash of the stuff to test-drive. Whether or not it makes us feel camera-ready remains to be seen…. We’ll keep you updated.


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  • Candace

    That mascara brush is insane!!!

  • Candace

    That mascara brush is insane!!!

  • guest

    MAC can’t do mascara to save their life. The above is Plush Lash, which launched a couple of years ago. It had a texture like tar, flaked, and clumped horribly, so it appeared that the wearer had three, albeit plumped up, but three lashes. I love their shadows and their price points, but honestly, they get way too much buzz for products that just do not perform. Once I was introduced to Dior, Chanel, and Laura Mercier, I understood the difference in quality. I’d rather pay more and be 100% happy. Moral of the story: MAC is really great at hyping up products and doing gorgeous ad campaigns that suck consumers in, but definitely try before you buy (and try other lines, too).

  • guest

    MAC can’t do mascara to save their life. The above is Plush Lash, which launched a couple of years ago. It had a texture like tar, flaked, and clumped horribly, so it appeared that the wearer had three, albeit plumped up, but three lashes. I love their shadows and their price points, but honestly, they get way too much buzz for products that just do not perform. Once I was introduced to Dior, Chanel, and Laura Mercier, I understood the difference in quality. I’d rather pay more and be 100% happy. Moral of the story: MAC is really great at hyping up products and doing gorgeous ad campaigns that suck consumers in, but definitely try before you buy (and try other lines, too).

  • rapture

    #2… which mascara do you recommend? been having the same problems.

  • rapture

    #2… which mascara do you recommend? been having the same problems.

  • arushifromfabblab

    You're right. MAC mascaras are not the best. I love the glosses, primers, shadows, liners, et all but the mascaras… I'll just stick with Clinique or Diorshow.

  • highfashiongirl

    I used to work at MAC and neither me or my fellow employees wore the MAC mascaras. They suck. We had to pretend like we did though. My favorite low-end mascara is Rimmel Lycra Lash Extender which is cheap and amazing. Diorshow is the best high-end mascara, for sure.

  • guest

    Rimmel tests on animals and diorshow is a more expensive version of plushlash. M.A.C's mascaras are 13 bucks and they have so many different choices that it's hard to NOT find the right one for you. Use their primer underneath for a fuller effect and as a note- the plushlash brush is curved then flat- use the curved side to get at the root of the lash and wiggle for volume then the flat side to push those lashes up, up, up. Oh, and you get to recycle your container for free makeup. Can't do that with the other brans. Just saying.

  • guest

    Rimmel tests on animals and diorshow is a more expensive version of plushlash. M.A.C's mascaras are 13 bucks and they have so many different choices that it's hard to NOT find the right one for you. Use their primer underneath for a fuller effect and as a note- the plushlash brush is curved then flat- use the curved side to get at the root of the lash and wiggle for volume then the flat side to push those lashes up, up, up. Oh, and you get to recycle your container for free makeup. Can't do that with the other brans. Just saying.

  • Guest

    I used to hate MAC mascaras until I tried them all… I was using the wrong ones. For me, I love Zoom Fast Black Lash & Studio Fix Lash. I do not like Plush on me however, I know people that love it. It all depends on your lash and what you desire for your finished look. Take the time to talk to a MAC Artist who will go through all the mascaras with you and then try them on before you buy one!

  • http://www.geniustablet.com/ mouse pen tablet

    Wow, I wonder if it is really working. I was never a bog fan of Mac, the only thing I used from them was eyeshadow set. Let's see what they have to offer now.

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