New Look Wants To Pummel Its High Street Rivals

New Look, the British high street shop that's done collaborations in the past with everyone from Luella to Giles to Tatty Devine, plans on hopping bac
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New Look, the British high street shop that's done collaborations in the past with everyone from Luella to Giles to Tatty Devine, plans on hopping bac
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New Look, the British high street shop that's done collaborations in the past with everyone from Luella to Giles to Tatty Devine, plans on hopping back on the London Stock Exchange. The second-largest women's retailer in the U.K. wants to raise money--about $1 billion--in order to spruce up its existing stores and also build new ones both in the UK and abroad. (That means, possibly, the US.) The company was taken private by UK equity firm Apax partners in 2004. If you've never been to New Look, it's kind of like a junky Topshop. The clothes are mostly knock-offs and really, really poorly made. However, I was living in London when the Luella and Tatty Devine collections hit and I have to say, they were stellar. But would New Look succeed in the US the way Topshop has? That, I'm not so sure of, but with a bit more thought and money put into the stores, it's possible.