Nicolas Ghesquière On Balenciaga's New Fragrance, Paris

Balenciaga's just released their first fragrance in twelve years, Balenciaga Paris. The scent, which is powdery, light, and perfect for someone who do
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Balenciaga's just released their first fragrance in twelve years, Balenciaga Paris. The scent, which is powdery, light, and perfect for someone who do

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Balenciaga's just released their first fragrance in twelve years, Balenciaga Paris. The scent, which is powdery, light, and perfect for someone who doesn't want to smell like they're wearing perfume, launches at Bergdorf Goodman on the 15th. We expect Charlotte Gainsbourg's Steven Meisel-shot campaign to pop up everywhere this spring, but for now, you can watch Nicolas Ghesquière talk about his process. The bottle, which will remain the same when they roll out new scents, is inspired by the classic Balenciaga silhouette. Ghesquière imagines a woman setting it down amongst her things to create an Irving Penn-like still life and he chose Charlotte for her "oddity...and bizarre beauty."

Images of the original Balenciaga boutique on Avenue George V pop up in the video, as well as the original perfume bottle (one of which I happened to find in Beirut over the holidays -- now I know it's from 1947) and the rest of Ghesquière's inspiration. If you ever though fragrance was an afterthought, this should change your mind.