Simon Spurr's Spiffy New Look

Simon Spurr debuted an eponymous spin-off collection alongside his fall line for SPURR today at the Altman Building, showing us almost 40 looks in tot
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Simon Spurr debuted an eponymous spin-off collection alongside his fall line for SPURR today at the Altman Building, showing us almost 40 looks in tot
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Simon Spurr debuted an eponymous spin-off collection alongside his fall line for SPURR today at the Altman Building, showing us almost 40 looks in total.

It was the designer’s first fashion week appearance since Tommy Fazio--former men’s fashion director for Neiman’s and Bergdorf’s--took the reins as company president in October 2009. Anna's presence confirmed that expectations ran high. Luckily, Spurr delivered with his version of the wisecracking English dandy. That meant two-button suits in fuchsia and navy bar stripe, trousers--some with tuxedo piping--in oxblood and grey wool, and Selima trilby hats all around.

The new collection included tailored looks in premium fabrics like leather, shearling and cashmere. Indeed, the dapper bomber jackets and contrast-collar shirts that came down the runway were a far cry from the contemporary, progressive clothes we’ve come to love from SPURR, a denim-focused brand that launched in 2006 and earned the designer a CFDA/Vogue Fashion Fund Award nomination last fall.

This upper crust collection could be a great opportunity to grow the brand’s commercial appeal globally and--with Fazio's help--beyond Bergdorf’s, its primary U.S. account.