The Secret to William Rast, According to Justin Timberlake

So, William Rast is maybe the only, or one of the only celebrity lines that's actually been accepted by the fashion industry, how'd you guys pull that
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So, William Rast is maybe the only, or one of the only celebrity lines that's actually been accepted by the fashion industry, how'd you guys pull that
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So, William Rast is maybe the only, or one of the only celebrity lines that's actually been accepted by the fashion industry, how'd you guys pull that off?

Justin: Honestly? Thanks! I guess I think it's because we're not trying to be something that we're not. We're consistent with our culture and we'll always be that way. The way to build a brand is that people like to depend on things and we want to be the kind of brand that people can depend of. I don't think we're trying to be couture, and I think the fashion world--I think we gain more respect for not trying so hard and just emulating the designs that we love. And we'll continue to do that.

Want to add anything Trace?

Trace: How can I add to that?

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