A lot of brands show during fashion week that really don’t need to. Some are smaller labels that should be spending that money on look books or upgrading textiles, etc. For others like accessories-heavy Kate Spade and Tory Burch, market week is much more important than fashion week.
However, for outerwear brand Moncler and athletic label Y-3, the fact that they don’t have to put on a presentation to sell clothes doesn’t mean a thing. At least not this year. Instead, they both chose to produce spectacles anyone would enjoying watching.
Y-3‘s runway show was all about lasers and a couple of staged fights between designer Yohji Yamamoto and two of his models. The whole thing confused/amused us at the same time.
The soundtrack was Simon & Garfunkel, which made it even weirder. In terms of the clothes, they were what you’d expect from this long term collaboration between Yamamoto and Adidas. The women’s shoes–sporty black heels with accents of pinkish red and purple–were most appealing. I can foresee entire market pages dedicated to them come fall.
With Bach blasting in the background, guests were escorted into Pier 59′s golf club, where we were offered thermoses of hot chocolate and mulled wine. The presentation took place on the driving range, where models stood in sets of three on a huge metal structure, bright lights glowing on their “looks.” Who cared about the clothes? The spectacle was good enough for us.
We’ll admit it: These are two unnecessary shows that we wouldn’t mind seeing again.