Urban Outfitters, Inc. has announced its evolution into the bridal industry; this will be the sixth concept under the Urban umbrella, joining Urban Outfitters, Anthropologie, Free People, Terrain and Leifsdottir.
The currently unnamed wedding brand will provide resources for brides-to-be, offering both event-focused attire and services like planning and styling advice. The collection is quite extensive: wedding gowns, bridesmaid dresses, shoes, jewelry, bags, intimate apparel, invitations, decorations and gifts will all be included. Prices for gowns will range from $750 to $5000, with dresses starting at $200.
The concept was developed by the same people behind the largely successful chain Anthropologie and is set to debut online in Spring 2011, though they do plan to open selects stores across the US.
Anthropologie co-president Wendy B. McDevitt said, “We have found that many brides-to-be are inspired by our aesthetic. Of course, this means something different bride to bride, but essentially she’s telling us that she wants a certain product edit that only we can provide.”
Tags: Anthropologie, Urban Outfitters



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wow! makes total sense…too bad i already had my wedding day!!
I think it's a great idea! Anthro brand is perfect for “wedding” stuff!http://www.stylaholic.com/Stylaholic/Blog/Blog….
this is amazing! i always thought they should do a wedding line, now if only they would hire me when i am done with my fashion degree! :)
This is SUCH a smart business move. That is all.
This is coming 6 years too late.
I got SOOOO excited when I read this. Then, remembered that I'm not engaged. OH! Who cares! Fun to look!
That makes me so excited!!!! Definitely what I will be checking out come summer!
while they are at it, they need to make a real gift registry available! so many people want wedding presents from their home section and the only thing you can do is put them on a little wish list….
My wedding was so great too ! So happy !