Some background: Holley was the founding editor of ELLEGirl and she went on to succeed Jane Pratt at Jane until it shuttered in 2007. Holley now manages the Shine staff from her house in Red Hook, Brooklyn. The site garners 17 million visitors a month (that’s a lot) and has even spurred competitor MSN to create its own women’s site, which will launch later this year.
While Holley’s reign as a top magazine editor was relatively short, she’s lucky that she got in on the ground floor of creating fashion and women’s content on the Web.
Today, her site is making more money per employee than most magazines could ever dream of. She’s definitely someone to watch. That is, if writing at a fashion or women’s publication is your dream job.