We’re sure it has something to do with advertising. A kerfuffle over pages in a recent issue, maybe? But still, Balenciaga has a lot of nerve not inviting what might be the most commercially influential fashion team in the world to its shows.
Carine Roitfeld told WWD yesterday that Balenciaga had “blacklisted” Vogue Paris, denying any requests for samples, denying requests for tickets to the runway show and cutting all advertising in the magazine.
This seems like the last thing PPR CEO François Pinault would want to do. (PPR owns Balenciaga, which is part of the conglomerate’s Gucci Group.) It just doesn’t make sense. Even if the brand wanted to pull its advertising from the publication, there’s no reason why it would also cease working with the editors. Because really, a Balenciaga look in the editorial pages of Vogue Paris is a free advertisement. And what would possess a business to reject free advertising?