This morning, the British Fashion Council announced its first Vogue Designer Fashion Fund winner, Erdem Moralioglu.

London Fashion Week’s enjoyed unprecedented attention this year and last, due in part to its 25th anniversary celebration, Burberry’s homecoming and the UK’s stash of fresh talent. They launched the awards this year to maintain that momentum and acknowledge the young designers attracting the hordes of press and buyers.

Erdem beat out Chris Kane, Nick Kirkwood, Richard Nicoll, Marios Schwab and others to win the £200,000 prize. The money comes with a year of mentoring, like our CFDAs, and guidance from both Vogue and the BFC toward building an global business out of his critically acclaimed label. He got his start at Fashion Fringe four years ago, but caught everyone’s attention when Julie Gilhart wore a dress of his to the Met Ball.

Erdem told Vogue UK, “”I CANNOT believe it’s happened, it’s wild, really incredible. I’m totally shocked.”

We’re not. We might worship Chris Kane, but he’s had his fare share of guidance and success; Erdem’s small team and huge talent will visibly benefit from the money and support. So the only question is, who will wear him to the Met Ball this year?