The Americana trend may hang on for a while longer. At least that’s what outdoor brand Filson is hoping for.
The company–which has benefited greatly from the popularity of heritage brands both Stateside and abroad–opened its first international store on March 8 in Osaka, Japan.
The Japanese have a long-standing obsession with traditional American goods and style. Filson, which, as you probably know, produces rugged bags and flannels, has been a scenester closet staple for nearly three decades in the trend-obsessed country.
The new store carries everything from clothing (including underwear) to dog and home accessories.
Filson currently has just two stores in the US–Seattle and Portland–but we get why Japanese design freaks are so into it. While not quite as dramatic as Galliano’s equestrian-themed looks for Dior, these pants, for example, could work nicely tucked into some shiny flat boots. The wool plaid field bags are also pretty versatile.
Are you wishing for a Filson store near you, or are you the classic look?





Jason Wu for Target Fallout: 11,000 Items Currently on eBay and Two Re-Sellers Buy Out the Entire Collection in a Miami Target (We've Got Video)
Watch: Anna Wintour Defends Her 'Bitchiness' on 60 Minutes
Karl Lagerfeld Thinks Adele Is 'A Little Too Fat' and More Highlights from His Unfiltered Interview in the Metro
See All of Madonna's Givenchy Super Bowl Halftime Looks
BB Creams Are the Hottest New Product to Hit the Beauty Aisle--Here's What They Can Do For You