This was my first trip to Milan Fashion Week. (My first trip to Italy, actually.) And while the London and Paris shows were certainly learning experiences the first time around, I left Milan feeling truly educated. Here’s what I learned:

1. Milan is serious business. In a country where fabric is still produced, craftsmanship is still revered and apparel and leather goods is a big part of the GDP, Milan’s fashion houses take their work seriously. There are separate shows for the buyers and press. And there is little fanfare–only a few celebrities sat front row. And many houses–Versace, Armani, Jil Sander, Dolce & Gabbana–have built their own auditoriums to hold shows.

2. You must respect the old guard. I wrote earlier that, at Emporio Armani, people were clapping throughout the show to let Mr. Armani know they approved of the collection. I’ve never seen this at another show. But it made me realize that, in Italy, these designers are not only fashion icons, they’re cultural icons.

3. Milan is the perfect cross between editorial and commercial. While there are commercial designers in New York, Paris and London and editorial designers in New York, Paris and London, few straddle the line between the two worlds. In Milan, you’ve got Prada, Jil Sander, Versus, Dolce & Gabbana, etc. These are brands that you’ll see across the glossies come fall, but you’ll also see on real women.

4. Devotees of Italian fashion brands are rabid. Of course, there’s the cult of Marni, but if you attended Dolce, Roberto Cavalli or Jil Sander, you’d see plenty of fans wearing those brands on their sleeves, too.

5. If you want to get a good meal in Italy, you must be willing to eat at either 1pm-3pm or 8pm-10.30pm. Otherwise, you will be forced to rely on the free tapas buffet served at most bars, which only tastes good in the Dolce & Gabbana salon. (Thank you again, D&G, for feeding me in between shows.)


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  • Me

    I love all your posts but please stop misspelling DOLCE & GABBANA.
    Thanks for the great coverage on Milan fashion week!

  • fash101ngeek

    I noticed that too, it kept bugging me : )
    Great article otherwise.

  • http://www.fashionista.com/ Lauren Sherman

    Fixed–thanks!

  • micheal

    not to be a downer but exactly where was the diversity on the major runways of Milan. I imagine designers would like all women of the world to buy and wear their creations, but these different women cannot represent them. Its quite unfortunate because it makes these runways seem as if there is a place some women are not invited.

  • Lila

    There is no diversity on Italian runways. They don't care. Sad, but…

    To find food, you need to look in the right places.

  • LAT

    I am amazed that you didn't know about the clapping at Armani-I have attended about 6 Armani Prive shows and there is always clapping . But Mr Armani is such a control freak ,he probably instructs various minions when to clap.

  • forensics

    Milan is the breeding ground for blond blue eyed.

  • paulloupy

    Love your comments and completely agree with what you wrote.
    I read that the Italian government (first government in Europe) will soon pass a law stating that 100% of a product must be made in that country in order to say the “Made in..”…this will only do wonders to the “Made in Italy” brand…Milan and Italy truly are getting their priorities straightened for a bright future.

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