Every Earth Day, Kiehl’s teams up with a few celebrities to design packaging for a product. The proceeds benefit an eco-conscious charity.
Last year, the skincare company raised $100,000 for the Waterkeeper Alliance. This year, it has brought on Julianne Moore, Pharrell Williams, Jeff Koons and pro-surfer Malia Jones to create imagery for its Acai Damage-Protecting Toning Mist.
Kiehls promises that 100% of the proceeds (up to $200,000) will benefit the Rainforest Alliance.
Yes, we’re sick of celebrity designers, too. But at least it’s not clothes. And it’s for a good cause. We’re buying the Jeff Koons one. Mostly because he’s an actual artist. Also because it looks cool.