Mannequins were scattered across one side, drinks on the other, and it was impossible not to stare at the life size images of Georgia May Jagger on every wall. We met Ben Taverniti, Hudson’s head designer, and asked a few questions.
You’re a designer, but you design within the limits of a denim brand–does that restrict your creativity?
No, no I don’t see it like that. You know I wasn’t always a denim designer and I was doing various collections in Europe and working on high fashion brands, so I take what I know from that, what I learned, and channel it into the denim. It’s not just denim, it’s all an extension of the brand.
But it is just denim–at least right now.
Yes, but if you look and it doesn’t look like Hudson, that’s because it’s part of our future, it shows our goals and what is coming next, for fall, which is huge.
What’s coming for fall?
Something very big! I cannot tell you yet.
Hah. OK. So what’s your favorite piece from this collection?
The reconstructed jean (at left). I take all of the old Hudson samples and cut them up and put them back together again. So there is only one of each. If you like the pocket here, you better buy this pair, because the pocket will never be there again. It takes me six or seven hours to make just one pair.
Wow. Do you actually make them?
I made this one!