Nicole Richie is a Serious Fashion Person. Seriously.

Nicole Richie’s latest media blitz has begun. First, there was a stint as guest judge on Project Runway. Then, a front row appearance at the Proenza
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Nicole Richie’s latest media blitz has begun. First, there was a stint as guest judge on Project Runway. Then, a front row appearance at the Proenza
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Nicole Richie’s latest media blitz has begun.

First, there was a stint as guest judge on Project Runway. Then, a front row appearance at the Proenza Schouler AW2010 show.

Most recently, Fashionair caught up with Nicole while she was promoting her new apparel collection, Winter Kate, at London department store Selfridges.

We can't deny that, in the seven years since her role on The Simple Life with Paris Hilton, the designer’s gone from tacky train wreck to (pretty) major fashion player.

In 2008 she quietly launched jewelry line House of Harlow 1960 with decent critical and retail success.

This month, shoes under the House of Harlow brand and the aforementioned Winter Kate will drop in retailers like Saks Fifth Avenue, Bloomingdale’s, Kitson, Revolve Clothing, Neiman Marcus and Nordstrom.

In the Fashionair video, Richie describes Winter Kate as easy and comfortable. (She should have mentioned that it's also semi-affordable. A paisley print silk blouse is $225, while a long silk kimono dress rings up at $260.) The line pretty accurately channels Nicole’s own bohemian luxe style. She admits she’s inspired by the '60s and '70s, especially the music.

Of course, it helps that friend Vanessa Traina stars in the look book. And that hippie-chic has seen a resurgence on the runway as of late.

Nicole has made a good start as a designer in her own right. Time will tell whether she has staying power. But the question remains: Do you want to dress like Nicole Richie?