Like what’s next?
The company’s been on a roll this year, and had record profits in 2009, but it sounds like Jenna’s just getting started.
“What we’d really like to do, especially for women’s, is a shoe collaboration where we maybe go to someone like Manolo Blahnik or Christian Louboutin. Gap did a great job doing that with Pierre Hardy, I thought. Women’s is just harder. Would I love to sell Chanel bags? Sure. Would they let us? No,” she says.
We might actually wait in line for a Christian Louboutin for J.Crew shoe. And she goes on to address why they’re so into collaborations with well established, beloved brands — mostly because they realize there are some things that other designers already do perfectly, like Red Wing boots, and Chanel.