British beauty company Rimmel London is adding a new crop of faces to their already stellar cast of brand ambassadors. Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz will join Kate Moss, Georgia May Jagger and Coco Rocha as the new stars of the cosmetics company’s campaigns.
Zooey will be the face of a new lash accelerating mascara, a perfecting powder foundation and a lasting lipstick, with her campaign set to debut worldwide in August. Singer-songwriter Solange’s campaign will debut in the fall, and model newcomer Alejandra will also grace Rimmel London campaigns in the fall.
While Rimmel typically uses British stars to grace their campaigns—save for Rocha and in the past, Madonna—it seems like the brand is looking to diversify a bit with these new choices.
And as for current stars Lily Cole and singer Sophie Ellis-Bextor, they’ll be seen in ads through the rest of the year. Whether or not they plan to renew their contracts is still uncertain.