Ruffian's New Line for Macy's is Pretty Tame: But Does the Gentle Price Make it Okay?

Last night we munched on the most incredible salt-and-vinegar potato chips at the Liberty Lounge in Manhattan's hipper-than-thou Ace Hotel. The occasi
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Last night we munched on the most incredible salt-and-vinegar potato chips at the Liberty Lounge in Manhattan's hipper-than-thou Ace Hotel. The occasi
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Last night we munched on the most incredible salt-and-vinegar potato chips at the Liberty Lounge in Manhattan's hipper-than-thou Ace Hotel. The occasion? Celebrating Ruffian's new line for Macy's. It's called Threads & Heirs, and it's for guys only.

We were impressed with the design duo's range for Anthropologie, thus expecting to see some cool pieces. As well as decent prices.

The product is definitely affordable. The plaid shirt shown retails for $50, while a long-sleeved chambray button down is $60.

But we have to admit--there's not much pizazz to this collection. For a label whose known for its romantic aesthetic and showmanship, we were a bit underwhelmed. There's a seersucker jacket. And khakis. The most exciting thing is a pair of denim cut-offs.

While the typical Macy's customer is most certainly no fashionisto--nor does he want to be--we're hoping that next season the guys pour a bit of their core brand into the line. A couple of flourishes couldn't hurt. Maybe a mixed-plaid shirt? Or a unique piping on a cotton blazer?

Funnily enough, Ruffian once said that they would never "do a mass-market line because it contradicts the handmade ethos of their clothes."

Regardless, we do hope that this collaboration continues. Because we'd like to see what Ruffian's capable of on a mass level.