The commercialization of Todd Selby continues.

His book, The Selby Is In Your Place, went on sale last week. He’s shot Cole Haan‘s spring campaign, and continues to shoot for Nike 6.0. Now we hear he’ll shoot a Crate and Barrel campaign.

It won’t be all couches and pillows though, we hear Becka Diamond (and we’d bet Harley, too) will land a starring role in the campaign.

Giving those two the run of Crate & Barrel and letting them set up their dream space might make for a Crate and Barrel ad we’d actually remember.

UPDATE: Becka won’t star after all, stay tuned for more updates.