Ann Taylor's Blogger Initiative Made the FTC Uncomfortable

Last fall, the FTC promised to start regulating the blossoming relationships between companies and bloggers. We wrote about it extensively on Fashion
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Last fall, the FTC promised to start regulating the blossoming relationships between companies and bloggers. We wrote about it extensively on Fashion
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Last fall, the FTC promised to start regulating the blossoming relationships between companies and bloggers.

We wrote about it extensively on Fashionista, the New York Times covered it and almost every blog wondered a) how this crackdown would work and b) if print magazines would suddenly be held to the same standards.

Just a couple of months later we re-printed an invitation from Ann Taylor LOFT that appeared to break every single rule laid out by the FTC--and be condescending at the same time.

Well, now AdAge reports that the FTC did in fact investigate Ann Taylor after word of their event and its promised gift cards spread. They said Ann Taylor was cooperative with the investigation, and that they decided, in the end, not to take action because LOFT only held one such event, and when the FTC does make an example out of a company, they want it to resonate.