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Babies Everywhere Rejoice, Petit-a-Porter’s Launching in September



Natalie Massenet may have sold most of her Net-a-Porter shares to Richemont and bought a $10 million country home, but she’s not slowing down quite yet.

Rumor has it she’s already hard at work on Petit-a-Porter. She’s aiming for a September launch for the site, a baby version of her insanely successful online shopping destination.

After flipping through last month’s Vogues Enfants, we wondered where one buys the miniature Burberry trenches and Dior stamped tees–we’ve never seen them at Barneys–but now there’ll be a one stop shop for fancy baby clothes.

The thing is, when we consider buying something on Net-a-Porter we think, “It’s ok because we’ll have it forever,” but these baby clothes? Not so forever.



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