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Babies Everywhere Rejoice, Petit-a-Porter’s Launching in September

By Thursday, Apr 1, 2010 / 4:17 PM

Natalie Massenet may have sold most of her Net-a-Porter shares to Richemont and bought a $10 million country home, but she’s not slowing down quite yet.

Rumor has it she’s already hard at work on Petit-a-Porter. She’s aiming for a September launch for the site, a baby version of her insanely successful online shopping destination.

After flipping through last month’s Vogues Enfants, we wondered where one buys the miniature Burberry trenches and Dior stamped tees–we’ve never seen them at Barneys–but now there’ll be a one stop shop for fancy baby clothes.

The thing is, when we consider buying something on Net-a-Porter we think, “It’s ok because we’ll have it forever,” but these baby clothes? Not so forever.


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    Comments [8]

    Monique says:
    @ 10:47 PM / 01 Apr 2010

    The last sentence– EXACTLY my sentiments! I really can't justify spending THAT much on something that my kid is going to grow out of in a few months! I can't even imagine I'd be able to resell it very easily. Sorry, but I'll have to pass.

    matt says:
    @ 4:39 AM / 02 Apr 2010

    this is an april fools joke right?

    enrolled agent study says:
    @ 2:00 AM / 03 Apr 2010

    Actually, you can keep the clothes and pass them on to siblings or friends who have small kids too. They will surely be appreciated !

    samantha says:
    @ 12:27 AM / 04 Apr 2010

    I think this is a great idea. Many over the top moms will be buying these great items because although clothing has taken its toll in the recession, people are still having babies. These over the top moms have probably halted spending on themselves so spending on clothes for their infants is physiologically not as bad for them. I know this as a fact. Also, will Suri Cruise be their spokesmodel? :)

    http://www.onceuponafad.blogspot.com

    BKB says:
    @ 1:05 AM / 04 Apr 2010

    Alot of moms can not help but buy cute things for their kids. And there are still quite a few people out there buying clothes around the world, not everyone is middle class or upper middle class.
    And when I was growing up, my dad would not let my mom buy herself lots of clothes, but she always had us decked out in designer clothes, my brother was always in head to to Ralph Lauren. I think some parents can't resist dressing up their kids.

    ni says:
    @ 1:55 AM / 05 Apr 2010

    I had never seen a WHITE Dior onesies until my friend's aunt from Dubai came to town for a visit. Her baby cousin had a white onesie on and I said something along the lines of “wow thats so cute but its so white…the nanny must hate it” and my friend laughed and added “and its Dior”….at which point I was jealous of a baby…sadly it really happened like this.

    iscariotteh says:
    @ 9:48 AM / 05 Apr 2010

    tres tres adorable!!!

    visit my blog http://www.iscariotteh.wordpress.com

    marie says:
    @ 7:11 AM / 06 Apr 2010

    i was first to launch http://www.littlefashiongallery.com 4 years ago and we are N1 on this segment in Europe – the positionning is probably different because more understated than NAP's. You have to bear in mind that this market isn't limited to adult's brands doing a children's line but to brands specialised in children's wear that bring a stylish alternative in terms of cut and quality. Most productions are in Europe and brands like Bonpoint do their fittings on children – These products are high-end and the quality is there! Some high street retailers offer great clothes though do we have full control upon their production methods? not so sure…
    Marie