Dolce & Gabbana have a way of making us pay close attention to men’s fashion ads.

And by fashion, we do mean underwear.

They’ve just one upped Calvin Klein’s star studded campaign with a cast of Italian soccer players—Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito—in honor of the upcoming World Cup. The tournament starts June 11th in South Africa, but these ads should debut next week and if there’s anyone in Europe who isn’t already excited, this should do the trick.

The campaign was photographed by Mariano Vivanco, whom Domenica and Stefano have hired for sports related projects before, and everything in the collection’s stamped with the Italian flag, just in case the team colors aren’t patriotic enough.