Gilt Ditches Gilt FUSE

There's lots going on at Gilt this week. Along with the soft launch of localized deal site Gilt City, the flash sales firm is furthering its involvem
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There's lots going on at Gilt this week. Along with the soft launch of localized deal site Gilt City, the flash sales firm is furthering its involvem
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There's lots going on at Gilt this week.

Along with the soft launch of localized deal site Gilt City, the flash sales firm is furthering its involvement in the art world with today's sale of three limited edition Brock Enright prints.

But maybe the most noticeable change is that contemporary sales site Gilt FUSE has been rolled into Gilt.com.

FUSE, which launched last summer, was Gilt's college-aged sister, featuring affordable, trendier brands like Free People and BCBG. Gilt will still carry those contemporary lines, but the sales won't be labeled any differently than the site's higher-end fare. Here's what a Gilt spokesperson told Fashionista:

”Our members have asked for a simpler and faster way to shop all of the women's brands. All of women's sales will now be on www.gilt.com, which creates a single destination to shop women's apparel and accessories.”

We think this is a good move. We never quite understood why Gilt aimed to delineate the two sites--it was unnecessarily confusing. Plus, the more sales Gilt has on its home page each day, the longer users will stick around to navigate.