Lily Donaldson & Rosie Huntington-Whiteley Will Front Burberry's New Beauty Line

Burberry may have scaled back much of their licensing over the past two years, but now they're launching something new, Burberry Beauty, with their fr
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Burberry may have scaled back much of their licensing over the past two years, but now they're launching something new, Burberry Beauty, with their fr
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Burberry may have scaled back much of their licensing over the past two years, but now they're launching something new, Burberry Beauty, with their fragrance partner Inter Parfums.

Christopher Bailey tells WWD, "It started because I felt that...the whole [Burberry] attitude is epitomized through the shoes, the bags, the clothes, the accessories, but then the face was the one thing I really struggled with. When we were doing makeup, I felt like we weren’t able to get the right attitude. It was either caked-on makeup or then just the wrong colors, the wrong tones, the wrong spirit for makeup. I wanted it to be this kind of effortless elegance.”

We don't really agree. The Burberry girl, whether on the runway or in the campaigns, always looks fresh faced with just enough color in her lip, but we understand why they're launching the range, especially now given Burberry's insane success these past two years. Harrod's will have it exclusively in the UK, Nordstrom in the States, and the 96-piece collection won't change with the seasons, but introduce "novelty" items when they feel the time is right.

Rosie Huntington-Whiteley, Nina Porter and Lily Donaldson already shot the ads with Mario Testino. Bailey said he wanted to show that the makeup can work on everyone, not just a single muse---but we're more interested in what it does for a woman without Lily's perfect porcelain skin. Guess we'll find out this July.