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Marie-Amelie Sauve to W?

Thursday, Apr 1, 2010 / 11:05 AM

Last night, WWD confirmed that both Dennis Freedman, the magazine’s Creative Director, and Camilla Nickerson will leave W in the wake of Stefano Tonchi’s appointment to Editor-in-Chief.

Nickerson will go to Vogue, where she worked pre-W up until 2005, and we’re still waiting for word of Alex White’s fate. Under Freedman’s guidance, Nickerson and White embodied W, so whether Tonchi wants a vastly different magazine or not, he’s going to get it.

But we hear Marie Amelie Sauve will pick up where their genius styling left off.

Sauve, who made headlines during Paris Fashion Week thanks to the Balenciaga/French Vogue drama, was Carine’s Fashion Director until leaving last year. She’s continued to style for international Vogues, Interview, AnOther, and most notably, T, which means she’s already built a relationship with Tonchi.

She doesn’t need a spot on a masthead to cement her role in the industry, but given the opportunity to makeover a magazine like W, we hope she’d accept. Meanwhile, if Tonchi really wants to make the magazine “more of a general-interest style magazine, and less of a fashion-obsessed publication,” Marie-Amelie sounds like an odd pick.


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Comments [2]

A lot of times, people at Vougue get their start at W magazine, and then move on to the highly prestigious Vogue. This change is not drastic for this happens every ten years or so forth. I hope she can reinvent W magazine again to its original quality. It's a tough task, but if anyone can do it, it is going to be her.

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