New York's Isabel Marant Store Opens at 2PM Today

Isabel Marant finally opens her first US store today. Nicolas Andre, the same architect responsible for her three Paris boutiques, designed the wid
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Isabel Marant finally opens her first US store today. Nicolas Andre, the same architect responsible for her three Paris boutiques, designed the wid
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Isabel Marant finally opens her first US store today.

Nicolas Andre, the same architect responsible for her three Paris boutiques, designed the wide open space-her biggest yet. It looks more like a gallery than a store, with freshly cut wood floors and a natural wood cocoon in the middle of the store which houses her jewelry and a few bags (literally, just three bags). The room's framed with wooden blocks, stacked and waved in a way that makes them look like sand dunes if you squint.

The furs are at the front, so if you're craving a candy colored jacket you should probably get to 469 Broome by 1:30, at the latest. Her Etoile collection's in the back, next to a rack of her now iconic sweats and sweatshirts and a couple of fringed boots are scattered across the floor.

If you're saving up for fall's red leather leggings instead, we suggest avoiding Soho today.