Lolavie is the name of Jennifer Aniston's forthcoming fragrance.
She says the story behind the name is "a long story and honestly...too personal to tell,” but like WWD points out it's a pretty obvious play on l'eau la vie. Meanwhile, we've realized there's a pretty solid formula to getting your own scent.
First, be gorgeous enough to get famous in the first place---it doesn't really matter if you sing or dance or act or whatever, just be pretty enough to have a close up campaign of your face.
Then, and this might be the most important part, hold out on signing that multi-million dollar contract long enough to make the world say, "Wow, she's been famous for 10, 15, 20 years and never signed a beauty deal, she must be really passionate about it!"