When we read the headline, Jil Sander Launches New Line, we thought the designer was finally launching her own line, without Uniqlo‘s help.
But no, Jil Sander—the Italian based line designed by Raf Simons—is launching a bridge line. It’ll be called Jil Sander Navy (because the label’s navy blue) and it’ll cost about 40% less than the ready to wear collection.
Simons says that he’ll inject the same spirit into the collection, but there’ll be more prints and it should feel more laid back. It sounds like outerwear, including trench coats and knitwear, will make up most of the line.
Jil Sander Navy will hit Jil Sander boutiques next January, and they’re hoping it lands in both US and Japanese retailers in time for Spring Summer 2011, too. The company’s CEO said, “This is a strategic first step to grow the Jil Sander business as we aim to reach out to a vaster clientele. Not only does it address market needs, but it will complement the pre-collections and the runway offering.”